Eden’s Synbiotic
Position: Copywriter
Duration: June 2022 - Dec 2023
As the sole copywriter, I helped define our creative strategy, creating and testing dozens of social creative static and animated assets across Facebook and Instagram. Our best-performing ads achieved ROI of 85-90%, and aided in reducing customer acquisition cost by more than 40%.
Website redesign
I partnered with a designer to complete a full website redesign, with a special focus on the product detail page.
Outcome: Increased conversions by 16%
Product brochure
I worked with a designer to create a brochure that was shipped with every Eden’s order.
