“Confidently” Mobile App

I worked closely with our team of performance psychologists to understand the science of the high-performance mindset, and translate it through the engaging voice of “Coach Mojo.” Topics included focus, energy management, motivation, and more.

My role involved creative concepting and writing across all domains — including in-app content, website copy, social, and blog content.

Session Roadmap

Lesson plans and screens to orient users on their journey.

Core Learning

“Daily readings” to teach users evidence-based techniques around focus, habit formation, and goal-setting.

Daily Challenges

Guided audio challenges to help users turn concepts into practice.

“Little Blue Coach” Mobile App

I worked with our some of the nation’s leading performance psychologists to bring the power of personalized 1:1 behavioral coaching to an app.
Core responsibilities included writing in-app, website, and blog content.

Personalized check-ins

To assess users’ emotional well-being, personal strengths, and help them progress towards goals.

Self-improvement toolkit

Including hundreds of science-backed tools to help users feel and perform better in their daily life.

100s of daily activities

To define user motivations, build a vision, and draw a plan to get there.

Partners Attracted

Brandon Bostick

Former NFL Player
Adrian Griffin

NBA Coach
Georganne Moline

Olympic Sprinter
Dr. Lisa Feldman Barrett

Neuroscientist and best-selling author
Scott O'Neil

Philadelphia 76ers CEO
Marc Champagne

Top-50 podcaster and author

PR Campaigns

“Worthy of Love” Instagram Campaign with Olympian Georganne Moline

Highlights

Confidently partnered with Olympian Georganne Moline to promote our “Mental Fitness for Athletes” channel, tapping into her 76K followers.

Our core message centered around the idea that beyond our victories, challenges, and set-backs — each of us is worthy of love. Period.

The campaign included three “giveaway” posts including stills and a video, with a chance for signed cleats and a private workout session with Georganne Moline.

Results

Doubled our Instagram followers
Increased fan engagement by 30 percent
Paved the way for partnership with NFL player Brandon Bostick

“Trash Talk” PR Campaign

Highlights

After pre-game trash talk ignited a vicious brawl between football players from Tulsa vs. Mississippi State, we decided to lean into our founder’s former experience as a founder and designer of And1’s iconic “trash talk” t-shirts. We crafted a PR pitch around the art of trash talk, and connected it back to the science of mental fitness.

Results